Is There a Requirement of Daily Health and Wellness Products in India?
Walk into any pharmacy, supermarket, or even your local grocery store, and you’ll notice one thing. Shelves are filled with vitamins, protein powders, herbal supplements, immunity boosters, and wellness sprays. The question isdo people in India really need these products on a daily basis?
The short answer is yes. Let’s break it down.
Changing Lifestyle in India
Urban life in India has changed drastically in the past two decades. Many of us spend hours in front of laptops, eat irregular meals, and sleep less than our bodies need. Add to this the stress of commuting, deadlines, and pollution.
Such a lifestyle often leads to nutrient gaps. Even if you eat three meals a day, it does not guarantee that you are getting all essential vitamins and minerals. For example, Vitamin D deficiency is extremely common in India despite abundant sunlight. Studies show that over 70% of Indians have insufficient Vitamin D levels.
This is where daily health and wellness products come into the picture. They can help bridge the gap between what you eat and what your body actually needs.
Rising Awareness After the Pandemic
COVID-19 changed how Indians look at health. Before 2020, only a certain segment of the population focused on preventive care. The pandemic made immunity a household word.
Sales of Vitamin C, Zinc, and multivitamin supplements shot up. People started keeping sanitizers, sprays, and herbal products at home. Many families developed a new routine of taking supplements or natural health products daily.
This shift was not temporary. Even today, demand for such products is strong. Health has moved from being a reactive choice to a proactive priority.
India’s Nutritional Challenges
Let’s look at some data.
- According to the National Family Health Survey (NFHS-5), more than 30% of women in India are anemic.
- The Indian Council of Medical Research (ICMR) points out that average protein intake is lower than global standards.
- Micronutrient deficiencies like iron, calcium, and Vitamin B12 are widespread, especially among vegetarians.
These numbers reflect a clear need. Balanced meals alone are not always enough to meet daily requirements, particularly in busy urban families. Supplements and wellness products help address these nutritional gaps.
Example From Daily Life
Think of a young professional living in Mumbai. He eats breakfast on the go, skips lunch half the time, and orders dinner late at night. Even if he wants to eat better, his schedule makes it difficult.
Now imagine a multivitamin tablet or an immunity spray as part of his morning routine. It won’t replace healthy food, but it ensures he doesn’t miss out on essential nutrients. This is a practical way daily products can support people in real life.
Wellness Beyond Nutrition
Health and wellness products are not limited to tablets and capsules. In India, the category now includes protein powders, mosquito repellent sprays, sleep support sprays, and even herbal balms.
Why are these products relevant?
- Mosquito repellents help prevent diseases like dengue and malaria, which are still common in many states.
- Sleep sprays help people struggling with irregular sleep patterns caused by stress and long working hours.
- Probiotic supplements improve digestive health, a common concern in cities where eating out is frequent.
These products address everyday problems. They don’t just promise long-term benefits but also provide immediate support.
Growth in Tier 2 and Tier 3 Cities
Earlier, the demand for wellness products was centered in metros. That has changed. Tier 2 and Tier 3 cities are seeing higher adoption. Pharmacies and local stores stock a wide range of supplements because customers are asking for them.
This reflects a deeper cultural change. Families in smaller cities are now investing in preventive health rather than waiting for illness. Daily health and wellness products are becoming part of their shopping lists, just like groceries.
The Role of Trust
One of the biggest challenges in India is trust. With so many brands entering the market, people often wonder are these products safe? Do they actually work?
This is why companies that follow global quality standards, have transparent labeling, and provide clear product education are gaining customer confidence.
As more people share their positive experiences, the market is likely to grow even faster.
Final Thoughts
So, is there a requirement for daily health and wellness products in India? The evidence says yes. Nutritional deficiencies, lifestyle pressures, and rising health awareness all point in that direction.
For you, the key question is are you doing enough every day to support your health? Whether it’s through food, exercise, or trusted supplements, your daily choices will shape your long-term well-being.
From the experience of
Viral Shah, M. Pharm
Co-Founder & Director
Erweit Life
